5 Ways Social Media Can Benefit Direct Response Support

Social media like Facebook, Twitter, and YouTube are wonderful and effective extensions for TV and print media – and a boon for brands and advertisers who want to engage existing and potential customers on a popular yet cost-effective channel. For brands and advertisers involved in direct response television (DRTV), the use of social media gives them the opportunity to not only reach a much wider audience, but also to ramp up their direct response support.


As a marketing discipline itself, DRTV can combine with social media to increase conversions and gather a wealth of data. Infusing social media with DRTV makes infomercials a somewhat ‘social’ campaign, other than just display advertising. Giving a DRTV campaign a much-needed “social” feel can play a major role in conversions, because such a campaign puts the customer in focus.

By going social, DRTV can better its engagement and customer service in the following ways:

1. Extended engagement beyond graveyard hours –The graveyard primetime is over, but viewers haven’t called yet. However, that doesn’t mean they have no plans to buy – they could have missed the infomercial or the hotline to call. So why not bring the conversation over to Facebook and YouTube, where viewers will not miss anything?
   
   
2. Easy and convenient access to information and support service – Viewers can access infomercials through their favorite social media (provided your brand has a social media presence). This is an added boon for viewers who can’t stay up late at night to watch and are always on the go.
   
   
3. Giving the viewers their time and decision – With the help of social media, you do not limit potential customers to the wee hours of the morning, but give them every hour of their time to make an informed purchase decision. In the same way too, you do not limit your service to just a few hours of the day, or your airtime to just one medium.
   
   
4. Giving the viewers a sense of community – By bringing your brand and infomercials to social media, you give viewers a resource where they can learn more, get opinions, and see what other customers are saying. That way, you inspire and increase engagement among your customers, not just between you and them.
   
   
5. Focus on the viewers or customers – Integrating DRTV with social media should push brands to offer their viewers or customers something of value. They should attract them in a matter of seconds by using shorter, more concise methods. By creating short, online videos from existing videos and linking them to your official social media accounts, viewers are given a better demonstration of products from different angles.
   

Providing exceptional direct response support is all about giving viewers a better time – and more time – to view your infomercials and to make informed purchase decisions. The use of social media in DRTV campaigns promotes real conversations even during times when most of us would still be sleeping. This again proves that better service and engagement are always round-the-clock.

Want to upgrade your direct response support? Consider call center outsourcing Philippines. To learn more, call Taking You Forward, one of the fastest-growing call centers in the Philippines today.