The non-voice sector of the IT-BPO industry of the Philippines is ready to make waves.
According to the Business Process Association of the Philippines (BPAP), they feel powerful towards the outlook of the non-voice sector, as revenues rose to 26 percent last year.
The non-voice IT-BPO industry has expanded to an estimated 30 percent last year, a sign that has sparked interest among industry players and foreign investors on the growing sector of the country’s outsourcing industry.
“The demand for new outsourced services is increasing and the potential for non-voice and other emerging services is enormous. IT-BPO has now evolved into an industry of industries with a broad range of new sectors seeking to leverage opportunities in the delivery of non-voice services,” BPAP senior executive director Gillian Virata said.
The increase of the sector came from the strengthening of service delivery in financial services, insurance, human resources, logistics, engineering, software, media, healthcare, IT and legal industries.
Last year, the IT-BPO industry generated $11 billion in revenues. An estimated 33 percent of the total sum was generated from the non-voice sector of the industry, including healthcare information management, game development, and graphic design and animation services.
On the other hand, Filipino animators are also setting their own waves in Hollywood. They have shown their prowess in working for popular movie productions like Pixar, Hanna-Barbera, Walt Disney and Warner Brothers.
For years, they have become in demand abroad. But recently, the “sophisticated talent and creative instinct of Filipino animators” have become in demand in their own country. According to a top executive of an outsourcing unit of the US bank Wells Fargo, which is the fourth largest bank in the US, Philippines has become one of the most preferred outsourcing partners of big production outfits globally.
The country also has concentrated infrastructure to support relevant animation activities, making it a suitable venue for growing the animation sector. Also, large international companies have relied on Filipinos due to lower cost of services, English proficiency, consistent quality and speed in output and higher comprehension ability.
Other surfacing sectors of the non-voice services include engineering design, information technology services, back office, legal transcription and knowledge process outsourcing.
Engineering design is currently the fastest growing non-voice BPO sector, according to Wells Fargo.
Everest Group, a research and consultancy firm recently forecast the global market for outsourced services to reach $220 billion to $280 billion, with 90 percent coming from the non-voice services.
The IT-BPO industry players of the country now face two major challenges: one is staying on top among its competitors in the voice BPO or call centres, and second, keeping up and eventually staying ahead of other companies who specialize in non-voice IT-BPO. These two major moves will help in realizing the goals of the Philippine IT-BPO industry: $25 billion annual revenue by 2016, the employment of 3.9 million Filipinos in the next four years and accounting 9 percent of the country’s GDP in four years’ time.
“This is an exciting time for IT-BPO industry players. As a result of the industry’s rapid growth, the Philippines has become an important venue for global IT-BPO stakeholders to discuss industry developments and forecasts,” said Raymond Lacdao, executive director for industry affairs of BPAP.
The movement of the IT-BPO industry of the country has indeed triggered talks and eventually welcomed more investments, adding more support to the flourishing industry.
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