Philippines: World-Class Service in a Third World Setting

The widespread acceptance of the Western culture has greatly affected the way Filipinos live; it has made communication with foreigners effortless. This has been one of the key strengths of the BPO industry of the country.

Filipinos are also known for their diligence, eagerness to learn, and their desire for growth and success. These traits are very evident in the Philippine BPO workforce. It is not hard to see that employees of call center companies in the country have that drive to excel in their profession.


Along with the exceptional traits the Filipino BPO workforce possess, the call center companies continue striving for the sustainable development of the Philippine call center industry by being open to systematic changes and promptly applying technological innovations.

Jojo Uligan, corporate secretary and executive director of the Contact Center Association of the Philippines (CCAP), pointed out that the Philippines has indeed played up its strengths in the past 10 years by being a superior-value BPO destination for US and other foreign companies.

Mr. Uligan further stated that Filipinos have a better cultural affinity to Americans, that the former’s accents are more neutral. “When you train a Filipino to speak English, you would never know it is a Filipino. I think Americans like to talk to a person they can understand.”

It has been noted that the Philippine BPO industry lives up to the main function of outsourcing, and that is cost-effectiveness. Outsourcing business functions to the country translates to (1) lowered cost of labor and operations and (2) high-quality services from the Filipino professionals.

Adding this all up makes Filipinos the most suitable manpower resource for any foreign company who wants to efficiently achieve sustainable growth for the company. The Philippine BPO Industry has indeed been the solution to certain problems of foreign businesses.

Call Center Philippines had become the largest contact center hub and the most preferred location by foreign companies for outsourcing in 2011. The numbers have shown a favorable result not only to the Philippines, but most especially to the foreign investors who had put millions of dollars into the industry.

Looking for cost-efficient world-class outsourcing services? Why not the Philippines?